3 Big Questions to Measure Sales Enablement Success

Sales enablement leaders need the right metrics to understand how their programs are performing. But many still lean on traditional metrics like course completion and quota attainment – and those don’t tell the whole story. 

Rather than focusing on the symptoms of their sales team’s challenges, sales enablement practitioners should use metrics that show how reps are actually performing.

In this exclusive brief, you’ll learn how to develop metrics based on the ‘3 big sales enablement questions’ and better understand the “why” behind rep performance, as well as: 

  • The value of an assessment-based approach to readiness
  • How to prioritize reps’ selling activities
  • Why enablement needs to look beyond traditional quotas

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