Sales Enablement Ideas Blog

May 15, 2018

8 Sales Enablement Insights to Elevate Your Strategy

Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark

Great sales enablement leaders understand the need to clearly define what success looks like – both for themselves and their salespeople – before putting a strategy in place. That’s easier said than done, especially for sales enablement rookies. But here’s the good news: unless you’re aiming to...

May 10, 2018

Turbonomic: Sales Readiness at ‘Turbo’ Speed #SDSummit 2018

Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark

“Let’s talk about being a badass for sales enablement,” said Liz Pulice to a room of sales and marketing professionals this week at SiriusDecisions Summit 2018. As vice president of global sales enablement for Turbonomic, she can more than back up the statement. Turbonomic (@turbonomic), a...

May 09, 2018

14 Insightful Tweets from SiriusDecisions Summit 2018

Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark

SiriusDecisions Summit 2018 has come and gone, with 3,000-plus attendees converging in sunny Las Vegas this week to discuss the latest trends and challenges affecting B2B sales and marketing. While the topics certainly varied, ranging from brand-building to content strategy and customer...

May 07, 2018

Buying Sales Readiness Software? Ask Yourself 3 Key Questions

Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark

More so than ever before, businesses are relying on sales readiness software to help their reps achieve higher win rates and outsell the competition. According to a recent Forrester Research report, “Now Tech: Sales Readiness Tools,” nearly 50% of B2B firms have bought or plan to buy a sales...

By prioritizing sales readiness, sales enablement leaders ensure their reps are prepared to make the most of buyer interactions.

April 27, 2018

Sales Readiness: If You're Not Assessing, You're Guessing

Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark

This post originally appeared in Forbes on March 28, 2018. If you’re like me, you travel from time to time for business, perhaps spending a little too much time on airplanes. Imagine on your next trip, you’re walking up the jetway to board the plane, and you’re greeted by the pilot at the...