Sales Enablement Ideas Blog

March 19, 2019

3 Ways to Retain Top Talent with Sales Readiness

Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark

This post originally appeared on Smart Selling Tools' Sales Technology Blog. Finding the right sales talent isn’t easy – but even when you hire the perfect candidate, keeping them for the long-term can be a whole different challenge. New reps must be supported from day one with sales readiness...

March 19, 2019

How to Be a Sales Enablement ‘Superhero’ [Q&A with Lisa Mauri Thomas]

Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark

To most people, the idea of running a sales enablement function by yourself is pretty daunting. You have to create content for dozens (if not hundreds) of salespeople, deliver and update training that helps them succeed, and help managers ensure that reps can actually apply what they’ve learned...

March 15, 2019

Is Your Pharma Sales Rep Training Working?

Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark

In today’s market, a pharma sales rep must win the attention of busy healthcare providers, stay on top of complex industry regulations, and have subject matter expertise when it comes to the products and the competitive landscape. Because of this, reps often need specialized training that...

March 11, 2019

In Sales, Practice is the Key to Better Conversations

Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark

The following article originally appeared in Forbes on Feb. 7, 2019. It was the day before a high-stakes sales pitch. I was a consultant working with a sales rep, who was sweating it — literally. His manager and I watched him practice his presentation a final time — in the sweltering North...

March 07, 2019

B2B Sales Enablement: How to Make the Case for New Technology

Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark

To succeed in sales today, you need an effective sales enablement program. However, leading companies have also found that technology can be a key differentiator. This might seem obvious, but it’s a big deal. According to a Sales Management Association study, firms that call themselves “leaders...