5 Big Sales Enablement Challenges to Tackle in 2019 [Infographic]

January 10, 2019 | Alec Shirkey
5 Big Sales Enablement Challenges to Tackle in 2019 [Infographic]

After experiencing a period of rapid growth, sales enablement is beginning to mature as a practice, CSO Insights found in a survey of more than 500 sales organizations.

The function more than doubled in size from 2015-2017, with 132% more companies claiming a dedicated sales enablement role or program last year compared to three years ago. Sales enablement leaders – and the companies that employ them – naturally want to see that growth continue in 2019 and beyond.

If sales enablement leaders want to keep moving in the right direction, however, research shows that many of them can and should continue to improve their performance in key areas, such as content strategy, training, coaching and tracking results.

So how, exactly, can sales enablement pros up their collective game in 2019?

View the infographic below for 5 big challenges enablement leaders have to tackle this year, along with a few recent trends to keep in mind. (All data sourced from 'The 2018 Sales Enablement Report' via CSO Insights.)

CSO Insights highlights several challenges for sales enablement leaders to tackle in 2019.

5 Sales Enablement Challenges to Tackle:

  1. Formalizing programs
  2. New hire onboarding
  3. Training and coaching quality
  4. Content strategy
  5. Measuring ROI

More resources for sales enablement leaders:

Transform Your Sales Onboarding
Every company needs to prepare new reps to sell. Check out this cheat sheet for 11 ways to improve your sales onboarding program.
BTG’s Sales Enablement Success Story
Learn how Brainshark helped BTG execute its best product launch ever in this 2-minute video.
Get More Done as a Solo Sales Enabler
Sales enablement teams of one have a lot on their plates. This e-book shares 9 best practices for doing more with less.