Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

May 07, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The SiriusDecisions 2019 Summit is in full swing at the Austin Convention Center this week, and for B2B sales teams, there is a lot worth following at this year’s event. From sales and marketing alignment to sales enablement and productivity, each session has offered a heavy dose of the latest...
May 02, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
We know that B2B sales is constantly evolving. And as new research is published, we’re being confronted with more data about how salespeople do their jobs, and what today’s buyers expect from them. Sometimes new information can cause sales reps to question previously-held beliefs or change how...
April 19, 2019
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Whether your company releases a new product or feature every week, month or year, there’s no doubt that a new product launch is a pivotal event for the entire organization.   However, the reality is that product launches are also a true test of the readiness of your sales team. Even if your new...
April 15, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Formalized sales enablement functions are relatively new, and most of today’s practitioners haven’t held the role for very long. Kara Underwood is a big exception. Since 1998, Underwood has held sales training and enablement roles at several major software vendors, including Adobe Systems,...
April 10, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
To hit their numbers, salespeople need to know a lot, from product and market expertise to messaging and value propositions. That means they need to develop the right sales skills to have meaningful conversations with every buyer. That’s also where a sales readiness strategy comes into play....
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