Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

February 08, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The sales profession looks much, much different than it did even 20 years ago. But when you look at your sales training strategy, has it kept up with the times? Today’s sellers must deal with the high expectations of B2B buyers. Businesses are more complex and increasingly make purchase...
January 31, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
If you follow the latest trends in B2B sales, then you might already know that almost 2/3 of organizations have a dedicated sales enablement function, role or program, according to CSO Insights.  But what you may not realize it that 32% of those functions are led by a part-time or single person...
January 28, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Achieving success in sales – or any other field – goes beyond just one factor. You need leadership with a vision, a product that addresses essential needs, and a dynamite strategy for bringing it to market for starters. But in order to make any of those things a reality, you also need talent....
January 25, 2019
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This article originally appeared in Forbes on Dec. 26, 2018. At the majority of organizations, the term “sales enablement” refers to equipping sales reps with the knowledge, skills, tools and content for success. For many of these companies, though, enablement stops with the reps — and often,...
January 21, 2019
Jim Ninivaggi and Alec Shirkey | Chief Readiness Officer and Content Marketing Manager, Brainshark
Whether it’s searching for home improvement tips or learning the best way to sell a new product, technology has completely changed the way people learn new skills today. We expect to find the information we need instantly, regardless of where we are, what time it is or how we go about our days. (...
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