There's no question that many more sales enablement teams exist today than even 5 or 6 years ago. Here's why so many companies are hopping on the sales enablement bandwagon.
Selling is hard enough, but without the right people in place, ensuring your sales organization hits its numbers and increases company revenue becomes even more difficult.
Brainshark CSO Colleen Honan shares several best practices for attracting and keeping today’s top sales talent.
Gamification is one way to get reps engaged in sales training content. But engaging and learning are two different things.
By taking the right approach, the solo sales enablement professional can ensure reps are prepared to maximize every buyer interaction – even with fewer resources.
Identifying talent is always crucial for B2B sales organizations. But to do it, you need an effective interview process.
Today's sales executives need to become sales enablement participants and champions, writes Brainshark Chief Readiness Officer Jim Ninivaggi.
A major shift in learning preferences has led to the rise of microlearning. But effective sales enablement requires more than just training.
Just because a company is your channel partner doesn’t mean their sales reps are truly ready to champion your solutions.
If sales enablement wants to keep moving in the right direction, research shows that many of them can and should continue to improve in a few key areas.
The skills and backgrounds of sales enablement professionals can vary greatly from one company to the next. Let’s paint a clearer picture of the role.
As the sales enablement function grows and evolves, more people are talking and writing about the profession on a regular basis.