Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

January 10, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
After experiencing a period of rapid growth, sales enablement is beginning to mature as a practice, CSO Insights found in a survey of more than 500 sales organizations. The function more than doubled in size from 2015-2017, with 132% more companies claiming a dedicated sales enablement role or...
January 08, 2019
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Seemingly everyone has a different definition of what sales enablement should be. It only makes sense, then, that the same vagueness would apply to the role of sales enablement manager. The skills, backgrounds and even salaries of the people responsible for sales enablement can vary greatly from...
December 28, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
We work hard to make the Brainshark Ideas Blog a go-to source for the latest sales enablement tips, trends and best practices. That’s why we update it regularly with the latest insights from research firms, thought-leaders and sales enablement professionals. Of course, we’re far from the only...
December 27, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Another big year is in the books for sales enablement leaders everywhere, as we saw the function continue to mature and evolve in 2018. At Brainshark, we strive to cover sales enablement from every conceivable angle, with the hope of providing insight that readers can apply wherever they work....
December 21, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
As the B2B buying process evolves, sales reps are getting fewer and fewer “moments of truth” in front of prospects. In fact, Gartner found that B2B buyers spend just 17% of their time meeting with potential suppliers – a number that includes not only your company, but also the competition. That...
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