Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 14, 2018
Jenn Haskell | Director of Sales Enablement, Brainshark
How important is your sales kickoff? Consider this: you might only get one chance all year to gather reps, managers and sales leadership under one roof. Sales enablement teams that make the most of this opportunity will motivate their teams to achieve the goals they’ve set for the upcoming year...
September 11, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
“Transformation” is one of the most overused words in business, and its popularity has left us with definitions that don’t always align with each other. This is especially true of “sales transformation.” What is sales transformation? We define it as a wholesale change in go-to-market strategy...
September 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Trying to hire SDRs? So is every other sales team. Sales teams all face similar problems when recruiting SDRs: candidates have countless choices, and talent is in short supply. That’s why Trish Bertuzzi, president and chief strategist at The Bridge Group, insists that sales development managers...
September 07, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Another year, another Inbound event in the books! If you’ve just come off several great days of sales and marketing speakers, content and experiences, you’re probably a bit exhausted, but hopefully inspired and ready to put some new ideas into action. As always, strong themes of the event...
September 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
How aligned are sales and marketing teams when it comes to sales content? Survey says: not very. Up to 80% of marketing-generated content goes unused by sales teams, according to a report from IDC. In other words, only 1 in 5 marketing assets serve any real purpose in some cases. So marketers...
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