In early 2017, Turbonomic, a provider of workload automation for the hybrid cloud, had just added 175+ new hires to its sales organization. On top of that, the company was shifting its solution from on-premise to the hybrid cloud and changing its sales model to a combined inside commercial team and distributed global field team with channel partners.
Sales enablement at Turbonomic needed to scale quickly so Liz Pulice, VP of global sales enablement, and her team began looking for a technology solution to help with three requirements in mind:
- The ability to capture tribal knowledge
- Scalable, repeatable way to share information across the organization
- Integration with Salesforce
Brainshark checked all the boxes. Today, Turbonomic organizes all content within Brainshark and makes it accessible through Salesforce. The sales enablement team can now see who is viewing content, when and if they understood it via quiz questions.
Sales reps and customer-facing employees at Turbonomic use Brainshark for all facets of their jobs, including pre-boarding, role-based onboarding, content around product releases, competitive intelligence and video coaching. For example, sales reps were required to speak to Turbonomic’s new pitch deck via video coaching and the best responses were shared with the company as examples of ‘what good looks like.’
Brainshark helps us with creativity, flexibility and accountability, all the things that are necessary to move at 'Turbo' speed.
Turbonomic provides workload automation for the hybrid cloud.