A major shift in learning preferences has led to the rise of microlearning. But effective sales enablement requires more than just training.
Just because a company is your channel partner doesn’t mean their sales reps are truly ready to champion your solutions.
If sales enablement wants to keep moving in the right direction, research shows that many of them can and should continue to improve in a few key areas.
The skills and backgrounds of sales enablement professionals can vary greatly from one company to the next. Let’s paint a clearer picture of the role.
To gain mindshare with partners, you need an easy way to keep them engaged with your message - not the other guys.
As the sales enablement function grows and evolves, more people are talking and writing about the profession on a regular basis.